And the winner is. The Inside Track recently asked our readers to vote for the name of our blog. Many of you voted, and we’re happy to announce that the winner is "News Bites."
Thank you to everyone who took part, and keep an eye out for a new blog design in the coming weeks.
Marketing and Latino Youth. Childhood obesity has affected every segment of the population, but there are unique issues facing the Hispanic and Latino populations when it comes to reversing the epidemic.
Among the concerns is that food and beverage companies appear to aggressively market to Hispanic youth in unique ways. For example, the Yale Rudd Center for Food Obesity and Policy found in a 2010 report that many fast-food companies target Hispanic kids via Spanish-language television and radio. Plus, many companies use Internet gaming to target the Hispanic audience, for instance McDonald’s launched the website "meencanta.com" specifically to reach Hispanic and Latino consumers.
That’s why PreventObesity.net is excited to be partnering with the Mexican American Legal Defense and Educational Fund (MALDEF) and the League of United Latin American Citizens (LULAC) to offer a webinar look at this trend, specifically studying how proposed food marketing principles recently unveiled by the Federal Trade Commission and other agencies (see above item) could affect Hispanic youth.
"Food Marketing for the Consquences for Latino Children and Youth" will provide an overview of the principles, a look at how marketers target Spanish-speaking kids and the ways in which the principles might affect how companies will market to them.
The webinar is free and scheduled for 2 p.m. EST on Thursday, July 7. Click here to sign up