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Massachusetts Funds Healthy Incentives Program

Massachusetts has bolstered its Healthy Incentives Program! Read on for more details.


Gov. Charlie Baker recently signed the FY20 budget with $6.5 million for the Healthy Incentives Program (HIP). A significant increase from the FY19 appropriation of $4 million, the bump was the result of an advocacy campaign, Massachusetts’ Campaign for HIP Funding, that educated policymakers from all parts of the state about the program. The Healthy Incentives Program aims to improve health outcomes for some of Massachusetts’ most vulnerable families and helps to sustain local farms by doubling the value of SNAP purchases of fresh fruits and vegetables from participating farm vendors. The Campaign held a lobby day attended by more than 80 advocates, hosted legislator visits to farmers markets, produced videos about the program’s success and collected stories from customers and farmers about the transformative impact of the program on families, farms and communities.

Congratulations to the Massachusetts Campaign for HIP Funding, including the American Heart Association, and to all the organizations and advocates working to make Massachusetts healthier for all!

Want to make progress in your community? Check out our SNAP Incentives Toolkit!