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What's in Your Kids' Cereal Box?


“Brownell: If you think kids will only eat sugary cereals (which isn’t true), push Frosted Mini-Wheats, not Froot Loops.”

—@CKummer, senior editor at The Atlantic. Kummer is referencing an op-ed written by Leader Kelly Brownell, director of the Yale Rudd Center for Food Policy & Obesity, which argued cereal companies should market healthier products to kids rather than unhealthy ones. The Rudd Center released its Cereal FACTS report last week, finding that companies aggressively market unhealthy cereals to kids.