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But What Does it Mean?



There’s been a lot of talk in the childhood obesity movement about the new food marketing principles recently released by a handful of federal agencies. These principles are voluntary standards for foods marketed to children, and designed to reduce the number of unhealthy products food and beverage companies advertise to youngsters.

To put it into perspective, food and beverage companies spend approximately $2 billion per year marketing mainly fatty, salty, and sugar-laden products to children. Many experts say these ads are playing a big role in worsening the childhood obesity epidemic.

So Congress directed the Interagency Working Group — comprised of the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration and the U.S. Department of Agriculture — to come up with recommended principles for food marketing for kids under 17.

The principles are available to read online here, but understanding what they might actually do can be confusing.

That’s why the National Policy and Legal Analysis Network to Prevent Childhood Obesity (NPLAN) and the Food Marketing Workgroup are hosting a webinar TODAY at 1 p.m. eastern time. Speakers will discuss the new principles, and what they will mean to the childhood obesity movement moving ahead.

Click here to register for the webinar.