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TV Ads Push Unhealthy Food Options at Kids

According to a new study, the number of food ads targeting American children have declined, but the ads that children do see are for unhealthy foods. 


nullIn 2007, major food and beverage companies agreed to reduce unhealthy product ads to children under the age of 12 through a voluntary initiative. The number of food-related TV ads viewed by children in all ages groups declined from 2007 to 2016. However, a new study conducted by University of Connecticut’s Rudd Center for Food Policy and Obesity, has found that children still view up to 10 food-related TV ads a day.

The study was presented last week at the American Public Healthy Association’s annual meeting. Lead author Jennifer Harris stated, “The food and beverage companies participating in the voluntary initiative should be recognized for actions they have taken to reduce advertising to children. However, limitations in self-regulatory pledges allow companies to continue to advertise unhealthy products to children.”

View the full article here.

View the UConn Rudd report here.

Interested in getting involved? Join Voices for Healthy Kids Junk Food Marketing Action Team!