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Take Action: Will SpongeBob Follow Mickey’s Lead?


As of 10:30 a.m. on Thursday, more than 7,000 Leaders and Supporters have taken action! Have you?

The Walt Disney Company announced in 2012 that it plans to implement comprehensive nutrition standards for the foods and beverages marketed to children on its various media outlets. Many in the childhood obesity movement — including more than 40,000 Leaders and Supporters — praised Disney for its action, thanking the company for its efforts to protect kids from unhealthy foods and beverages marketing.

Now that Disney has stepped forward, it is time for other media companies to follow, especially those whose audiences are primarily children. That’s why Leader Margo Wootan wrote to the network this week. In her letter, she asked Leaders and Supporters to tell Nickelodeon — the No. 1 entertainment brand for kids — to implement similar nutrition standards.

In case you missed it, check out Wootan’s email below. And don’t forget to take action!

If they can do it in the House of Mouse, surely the company that brought you Bikini Bottom’s most famous resident can do the same!  The Walt Disney Company plans to implement nutrition standards that align with federal guidelines for foods marketed to kids on its networks, websites and other media outlets. Now it’s time for the No. 1 entertainment brand for children to step up to the plate, too.

Tell Nickelodeon to follow Disney’s lead and set strong nutritional guidelines for the foods and beverages advertised to children via its media outlets.

Nickelodeon already has shown it cares about helping kids lead healthier lives. It sponsors the Worldwide Day of Play, which encourages kids to be physically active. And the company limits the licensing of characters like SpongeBob SquarePants on unhealthy foods and beverages, which shows that it knows marketing influences kids.

But Nickelodeon is undermining that good work by running ads that promote unhealthy foods and beverages to kids. That’s why you and I need to raise our voices and tell Nickelodeon to do the right thing.

Tell Nickelodeon to strengthen its commitment to kids. Tell them to take the next step and agree to set strong nutritional guidelines for all foods and beverages marketed to kids on any of the company’s platforms, including television, Internet and mobile devices.


Margo Wootan
Director of Nutrition Policy
Center for Science in the Public Interest