Skip to Content

Raising the Bar


Elementary school fundraisers aren’t often the healthiest affairs.
Many fundraisers see students (and, well, their parents) hawking products such as candy bars and donuts to generate some much needed money for school programs. There are typically a number of problems with these sorts of fundraisers, as they encourage the consumption of unhealthy food — and schools often have to give some of the cash raised to the companies supplying the products.
But that’s not the case at Estrella Mountain Elementary School in Goodyear, Ariz.
Estrella’s Parent Teacher Organization (PTO) partnered this week with Leader Jennifer Barber and her group, Arizona in ACTION, to host a “Move-A-Thon” fundraiser. Students worked out for 60 minutes during the event, stopping at fitness stations run by businesses and organizations such as the IMS Arizona Marathon, CrossFit Fury, Southwest Valley Family YMCA and even the Cincinnati Reds, who hold their spring training in Goodyear.
Zizzy, the Goodyear Ballpark’s mascot, cheered on the kids as they exercised.

Students at Estrella Mountain Elementary School meet the mascot Zizzy during the campus "Move-A-Thon" this week. Photo courtesy Jennifer Barber.
“The main key is to get the kids up and moving for 60 minutes,” Barber tells The Inside Track of the event. “It doesn't need to be this elaborate. But you will find community businesses are very willing to get involved to make it happen.”
Students, families and community members raised money for the PTO, and there were rewards for those who hit certain benchmarks. For example, people who raised $50 or more received a “color changing” water bottle, and those who raised more than $75 were entered to win a Motorola Droid Zoom tablet.
It was the second year that Estrella held the Move-A-Thon, and organizers hoped to raise at least $21,000. Barber tells The Inside Track that in past years, the PTO held fundraisers selling cookie dough, which was unhealthy but also not ideal money-wise, since 50 percent of the proceeds had to go to the cookie dough company.
This year, however, 100 percent of the proceeds went to the Estrella PTO.