Skip to Content to Launch Food Marketing Campaign



Are you ready to take action?

Top experts in the childhood obesity prevention movement came together last week to host a webinar on new food marketing principles, which seek to restrict what types of products companies can advertise to children. 

Put together by a federal interagency working group led by the Federal Trade Commission, these principles would create a set of standards to guide companies in their marketing efforts to children. The principles cover marketing efforts on forums ranging from television and radio to social media and Internet gaming, and urge companies to follow strict nutrition standards when deciding which goods to advertise to kids.

The principles are designed to support parents who want to make the right choices for their children, said Bill Dietz, who is the director of the division for Nutrition, Physical Activity and Obesity at the Centers for Disease Control and Prevention. They also serve to provide clear guidelines to the food and beverage industry in their self-regulatory efforts, said Michelle Rusk, a senior attorney at the FTC.

Rusk said she is hopeful the industry will respond well to the principles, but it doesn’t look like she’ll get her wish. When the FTC and other agencies held a forum on the proposed principles last week, industry representatives responded negatively, saying the voluntary principles would hurt their bottom line. Margo Wootan, director of nutrition policy for the Center for Science in the Public Interest, recalled that the response from industry officials was “very negative, in a kind of general, nonproductive way.”

Wootan added during the webinar that she hopes the industry will clearly explain their concerns to the FTC during an open comment period on the principles, which is slated to run until July 14. 

While the industry is expected to put up a fight, is planning to fight back. In the upcoming days, we’ll announce a campaign to rally our network to send thousands of comments to the FTC supporting the new principles. 

Because you are a leader, we wanted you to be the first to know — and we welcome any feedback you might have. Contact us if you have any thoughts or suggestions for the upcoming food marketing campaign, and be sure to keep an eye out for the launch of this important effort.