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Market[ing] Watch

Last week, many of you joined us in asking the food and beverage industry to abide by the voluntary principles for marketing to children put forth by the federal government.
Because of you, we are less than 1,500 messages away from reaching our goal of sending 20,000 comments to 17 big-name food and beverage companies. Since we launched this campaign last week, already an amazing 18,532 people have told the companies why it is so important to market only healthy products to kids.
We can’t thank you enough for your support!
Letters like yours clearly show that there is widespread public support for the commonsense federal principles put forth by the Interagency Working Group (IWG) on Food Marketed to Children.
But we can’t let up. The industry has unveiled their own marketing guidelines and appear to be sticking by them. These are much weaker than the ones proposed by the IWG, and we know the industry can do better.
Be sure to also spread the word on Facebook and Twitter.