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About a month ago, announced in The Inside Track that we would be launching a new campaign designed to limit aggressive food and beverage marketing to kids. Many of you offered your support for the effort, and we’re excited to announce it’s now time to take action.

The Federal Trade Commission (FTC) and a coalition of federal agencies drafted a set of voluntary principles that are designed to limit marketing of unhealthy foods and beverages to kids. The principles urge food marketers to stop hawking goods that don’t meet strict nutrition standards, and apply to a variety of media.

The principles are voluntary, and the FTC hopes consumer pressure will force food companies to abide by the guidelines. Nonetheless, food and beverage companies have promised to put up a fight.

Here at, we think the proposed principles can go a long way to curb the amount of unhealthy products that are marketed to kids. This will be a big step forward, and will support parents who are trying to serve healthy meals, snacks and beverages to their children without outside pressure from aggressive marketers.

That’s why we are asking leaders and supporters to tell the FTC to finalize the proposed principles.

If you are interested in getting more involved with the effort — perhaps by having your organization partner with on the campaign, for example — please do not hesitate to contact us. The FTC is only accepting comments until July 14, so we need to act soon.