"Kids meal changes: Toys out, apple slices in. RT @NRNonline: Jack in the Box makes big menu changes. http://bit.ly/jurUUw." —@danielconway, the public affairs director of the California Restaurant Association, in a Tuesday tweet.
Jack in the Box, the fifth-largest fast-food chain in the country, announced this week it will pull toys from its kids’ meals and offer apple slices as an alternative to french fries. Although the chain claimed the move didn’t come from public pressure, health advocates nonetheless claimed it as a victory in the effort to limit aggressive fast food marketing to kids. In a statement, Margo Wootan of the Center for Science in the Public Interest congratulated Jack in the Box for "stopping toy-based food marketing, regardless of its motivation," and urged other fast-food chains to follow suit.
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Leaders are people who are actively working - either professionally or as volunteers - to change policies and environments to help children eat better and be more active. We use the following criteria to evaluate whether to approve an applicant for Leader status with the Voices for Healthy Kids Action Center.
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At least one item must be checked within each of the following two categories:
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They are working on one of Voices for Healthy Kid's six issue areas:
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Expand community access to high quality food
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Improve built environment in communities to increase physical activity
Use pricing strategies to promote purchase of healthier foods
Use regulation/policy to reduce youth exposure to unhealthy food marketing
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Public Health Agencies
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If the applicant claims to work for an organization, at least one item must be checked below:
3. Applicant works for an organization:
Has an email address that matches the domain of the organization they list
Is listed on the organization website as staff
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