"Kids meal changes: Toys out, apple slices in. RT @NRNonline: Jack in the Box makes big menu changes. http://bit.ly/jurUUw." —@danielconway, the public affairs director of the California Restaurant Association, in a Tuesday tweet.
Jack in the Box, the fifth-largest fast-food chain in the country, announced this week it will pull toys from its kids’ meals and offer apple slices as an alternative to french fries. Although the chain claimed the move didn’t come from public pressure, health advocates nonetheless claimed it as a victory in the effort to limit aggressive fast food marketing to kids. In a statement, Margo Wootan of the Center for Science in the Public Interest congratulated Jack in the Box for "stopping toy-based food marketing, regardless of its motivation," and urged other fast-food chains to follow suit.
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Leaders are people who are actively working - either professionally or as volunteers - to change policies and environments to help children eat better and be more active. We use the following criteria to evaluate whether to approve an applicant for Leader status with the Voices for Healthy Kids Action Center.
Do you meet the criteria below? If so, register as a Leader here. There is no cost to be a Leader.
At least one item must be checked within each of the following two categories:
1. Applicant is focused on changing policies and environments
They are working on one of Voices for Healthy Kid's six issue areas:
Ensure foods and beverages in schools meet dietary guidelines
Expand community access to high quality food
Expand physical activity programs in and out of school
Improve built environment in communities to increase physical activity
Use pricing strategies to promote purchase of healthier foods
Use regulation/policy to reduce youth exposure to unhealthy food marketing
They are working on other obesity-related issues, such as:
Their primary focus is working on individual behavior (e.g., teaching kids about food, play, etc.), but they have access to organizations that could provide opportunities to change environments, such as
Public Health Agencies
Their project is commercial, but contributes positively to changing policies and environments, such as:
2. Applicant is organizing others or contributing to organizing efforts
They are organizing others by:
Providing volunteer opportunities
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They provide support to organizations or leaders doing work changing policies and environments, such as:
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Federal or state agency
Mayor or other local executive office
Federal, state, county or local public health department
Federal, state, county or transportation department
Federal, state or local education agency or school board
If the applicant claims to work for an organization, at least one item must be checked below:
3. Applicant works for an organization:
Has an email address that matches the domain of the organization they list
Is listed on the organization website as staff
The Voices for Healthy Kids Action Center is looking for bloggers who can write about issues that matter to our community on a regular basis. If you would like to be considered for this network, please check this box.