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Can Marketing Tactics Help Sell Vegetables to Kids?



While junk food marketing in schools has long been a concern of public health and child advocates, a new study, published in Pediatrics, shows similar tactics may be beneficial in encouraging kids to make healthy choices. 

Researchers utilized strategically placed banners and television spots featuring cartoon vegetable characters with “super powers” to study the effects of these marketing tactics on elementary school students.  They found that in schools where the banners alone were present, 90.5 percent more students took vegetables- and in schools where both the banners and the TV advertisements were used, the number of students taking vegetables increased by 239.2 percent.