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Webinar Studies Local Food Marketing Strategies


Our friends at Leadership for Healthy Communities (LHC) are hosting a free webinar on July 25 to provide an overview of the role local governments can play to reduce the marketing of unhealthy food and beverages to children.

Protecting children from unhealthy food and beverage marketing is among the six issue areas that the new initiative Voices for Healthy Kids will focus on in order to reverse childhood obesity nationwide by 2015. Many public health experts cite the strong connection between marketing of unhealthy products and an increase in consumption of junk food as a contributing factor to the obesity epidemic.

Many local governments have “adopted innovative strategies to minimize the prevalence of unhealthy food and food marketing,” LHC notes. During the webinar, presenters will provide examples of successful policies that promote the marketing of healthier food and drinks.

Scheduled presenters include Jennifer Harris, the director of marketing initiatives at the Yale Rudd Center for Food Policy & Obesity; Kate Klimczak, a nutrition policy associate at the Center for Science in the Public Interest; and Jeffrey Smith, the superintendent of the Balsz School District in Phoenix.

The webinar is slated to begin at 2 p.m. eastern and last one hour. Click here to register.