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Meet Chris Casey,’s new Director of Internet Strategy


It's a very special edition of Gimme Five, as is excited to introduce Chris Casey, our new director of Internet strategy! A California native, Chris is an online campaign veteran who — fun fact! — helped Sen. Edward Kennedy launch his first congressional website back in the 1990s. Now he’s charged with crafting’s advocacy strategy and assisting Leaders and Supporters in efforts to create a healthier future for America’s kids.

What inspired you to start working on childhood obesity?

I spent most of my career working in politics, either on Capitol Hill or working with candidates directly to help them get elected to public office. But about two years ago, with many hundreds of campaigns under my belt, I felt the time was right for a new direction in my career. I found an opportunity at Netcentric Campaigns to put my experience with online campaigns to use while also expanding my own horizons working in issue advocacy. I was familiar with, and I welcomed the opportunity to join the team. Now I’m excited to help Leaders create a healthy future for kids across the country.

How are you helping to reverse childhood obesity?

I suppose that being part of the team allows me to claim a small slice of (undeserved) credit for the great contribution that the network makes in supporting efforts to reverse childhood obesity.

What’s your biggest accomplishment so far in helping reduce childhood obesity?

Spoiler alert — my biggest accomplishment is yet to come! I’ve been overseeing some exciting new features that will help our Leaders achieve even more advocacy success. We are currently working to develop online training modules to provide advocacy training exclusively to Leaders. Once available, our Leaders will be able to take these initial courses anytime, working at their own pace, to develop their knowledge and advocacy skills. Once the modules launch, I expect I’ll proudly point to these online training modules as my biggest accomplishment… so far, anyway.

Who is your role model in your work?

A few years ago, I found that I needed to take action to shed a few extra pounds. I rediscovered running. I like to keep a race on the calendar to help motivate me to keep training, and I’m always looking for a new PR. In just about every race I run, I find myself behind someone, much older than myself but still there ahead of me putting one foot in front of the other. They inspire me every time, to hopefully become (if I’m not already) that older guy out there who’s still lacing up his running shoes and heading out for a race.

What game or sport did you play growing up?

I played a typical variety of youth sports growing up in Southern California, including Little League baseball, Pop Warner football and some organized running. I didn’t stand out in any of them, but loved playing nonetheless. However, nothing ever compared with the workout and enjoyment that I got just going to the beach and riding waves, either on a boogie board or bodysurfing.

Click here to connect with Chris Casey.

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