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Win With Water Campaign Takes Aim at Sugar-Sweetened Beverages


In Eugene, Oregon, the Lane Coalition for Healthy Active Youth (LCHAY) has launched a new initiative, Win With Water, that seeks to encourage local residents to drink water instead of sugar-sweetened beverages. The initiative is part of broader advocacy and policy work aimed at promoting healthy vending at Lane County’s recreation sites.

LCHAY shares a list of “Sugar Shockers.” For example:

  • A 20-ounce soda has more sugar than two candy bars.
  • Most juice boxes contain at least six teaspoons of sugar.
  • The average 5-year-old child consumes 17 teaspoons of added sugar a day – which amounts to 65 pounds of added sugar a year!
  • One sugary drink a day increases your child’s chance for obesity by 60 percent.

LCHAY has also launched the “Take the Win With Water Pledge,” which encourages people to drink water whenever possible, carry a water bottle with them and help move their family away from sugary drinks.

You can learn more about this campaign and LCHAY’s efforts to reduce childhood obesity and promote healthy living here.