Skip to Content

False Advertising?



“Coke’s new anti-obesity ad: Lots of skinny, happy people holding cans.”

—@TheAtlanticWire, tweeting about a public relations effort soda maker Coca-Cola launched this week about obesity. The first advertisement in the campaign has been met with criticism from many obesity advocates. “Some are comparing Coke's new strategy to big tobacco’s messaging on the health effects of smoking,” the magazine writes.