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Exclusive to Leaders: Sneak Peek at School Snacks Campaign will launch a major advocacy campaign next week to generate support for the U.S. Department of Agriculture’s proposed nutritional guidelines for food and beverages served outside school meals.

As a Leader, you are getting an exclusive sneak peak of the campaign and a chance to get involved.

The USDA’s proposal would set nutritional standards for competitive foods, which include snacks and drinks sold as à la carte items, in vending machines or at school stores. Improving the nutritional quality of these snacks and beverages is vital to the overall effort to reduce childhood obesity.

Roughly 40 percent of students buy a snack at school each day, and even if students eat a healthy lunch, research shows they often still consume excess calories from side dishes their cafeteria might serve, such as french fries.

After unveiling the guidelines a few weeks ago, the USDA opened a 60-day public comment period to gather feedback on the proposal. That means we only have until April 9 to weigh in!

Working with partners in the field such as the Alliance for a Healthier Generation and Kids’ Safe & Healthful Foods Project, will email Supporters next week, asking them to raise their voice in support of the USDA’s healthy school snacks guidelines. But as a Leader, you can take action now. also would love to work with Leaders like you to help spread the word about this important campaign, including by promoting our petition. We can even provide you with a unique URL to use so you know how many people you’ve recruited to take part!

And if you have any ideas on how to generate further support for the campaign, please contact us via [email protected]. We’d love to get your feedback!