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EmPowered to Serve recognizes Hispanic Heritage Month with new video and resources

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.


HHMpic.jpgWhile the Hispanic identity and experience may be diverse, a shared desire to live a healthy life remains a common bond. In recognition, the Multicultural Markets team will launch a campaign to raise awareness of high blood pressure and related risk factors, such as diabetes and obesity.

As part of its EmPOWERED To Serve “Take Me Home” series, a new video will be introduced in early October to further the dialogue and demonstrate leadership in moving Hispanic communities from uncontrolled to controlled blood pressure numbers. Hispanics (and African-Americans) with high blood pressure are less likely than Caucasians to get their condition under control, according to January 2017 research published in the AHA’s Circulation: Cardiovascular Quality and Outcomes journal.

The new video will focus on the correlation between high blood pressure, obesity and cultural influences and profile twin brothers who took control of their health to truly practice “Check. Change. Control®.” As they have made changes in their life and health, they share their story to encourage others in their community to join them in taking action and being a force for healthy change.

Visit the website to find resources such as videos, social media content, an interactive quiz and other resources.